Tuesday, July 23, 2013

Why is the Pace of Change So Slow Sometimes?

Great article by Atul Gawande, Mr Checklist, in the New Yorker about the unpredictable pace of change: about how anesthesia went viral, but antiseptic measures were much slower to, er, spread. I like the idea that you need to visit someone seven times before they will pay attention to what you're saying. I'm going to build it into all of my future project plans.

I subscribe to the New Yorker, but I was directed here via the Browser, to which I am now, for $12, a year, a subscriber.

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